TC Cleaner

The TC Cleaner project is a supervised project carried out as part of our Marketing Techniques program. It is part of an initiative that is environmental, civic-minded, and educational, with the primary goal of raising awareness and encouraging action in response to the growing problem of waste. In response to rising pollution, particularly from plastics and litter in natural and urban areas, we wanted to develop a concrete project that would help move from awareness to real action. TC Cleaner thus aims to: – raise awareness among various audiences (students, citizens, users of public spaces) about environmental issues, – encourage the adoption of eco-friendly behaviors in daily life, – and, above all, implement concrete actions on the ground, such as waste collection operations (cleanwalks). With this in mind, we have chosen not to limit ourselves to a theoretical approach, but to prioritize simple, accessible, and replicable initiatives that allow everyone to become an agent of change on their own scale. The project also relies on a collaborative dimension, seeking to establish connections with organizations committed to environmental protection, such as Surfrider Foundation Europe, in order to give our actions greater impact and credibility. Beyond the environmental aspect, TC Cleaner allows us to apply the skills we acquired during our training—particularly in communication, event planning, and project management—while giving meaning to our commitment. Through this project, our ambition is clear: to show that, on our own scale, concrete actions are both possible and necessary, and that they can contribute—even in a small way—to the preservation of our environment. Clean today, preserve tomorrow. 🌍♻️